No one can deny from the importance of customer reviews. They reflect the user experience about a particular service or product. A large number of people prefer to read reviews before buying a product, but a little percentage is of those people that these reviews are not real, but the cooked ones. We cannot completely deny it, some people produce fake reviews but when it comes to verified reviews, they are real. Let’s try to know how these verified reviews are gathered and what makes them authentic.
The process starts with the purchase. When a customer purchases a product, either from a local market on an online store, usually his or her email address is collected by the personal present at the stall of the product. After that email is sent to him and requested to send a verified review. Not all of the customers send the reviews, but majority of them can spare few minutes to write few words.
When these verified reviews are received, they are handled properly and published at proper forums. It is very important to publish them properly to enhance the visibility of the brand. Usually, social media website and other customer forums are used to make them available for the potential customers.
Some people give importance to the star rating and that is something which is considered as the ranking of the product. Customers are also asked for the star ranking. In this way verified reviews not only work as marketing tool but also enhance the trust on customers on your products.
It is true that every review is not a real review but you cannot doubt all reviews. You can consult a reputable agency if you want verified reviews about your product. The agencies know the process and they know about the marketing forums as well.